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With over a decade of experience, Francois Haasbroek bridges the gap between technical precision and creative vision. His work is defined by a commitment to transforming abstract concepts into sophisticated digital narratives that resonate with global audiences.
Haasbroek's approach integrates the technical mastery of full-frame photography with the fluidity of digital storytelling. He assists media and content teams in navigating the complexities of digital transformation, ensuring every project is executed with technical minimalism and a polished, visionary aesthetic. His mission is to elevate the digital experience through a meticulous blend of technical precision and creative storytelling.
Biography
Full Experience Details
2024 — Present
Audio & Digital Project Manager
- Leading the Klankgolwe podcast network initiative by managing platform content and developing Afrikaans audio series. Overseeing budgets and cross-functional communication between editorial, tech, and marketing teams. analyzing performance metrics to drive consumer experience and data-led strategy. Hosting the history podcast Lank, lank gelede. (Project-based role)
Netwerk24
2022 — Present
Digital Content & Multimedia Manager
- Directing digital content lifecycles across Huisgenoot’s web, social, and podcast platforms for South Africa’s premier Afrikaans title. Orchestrating end-to-end multimedia projects and content strategies while steering team innovation through GenAI integration and performance-based data analytics.
Huisgenoot
2010 — 2020
Multimedia Journalist & Cartographer
Weg!/Go!-magazines
- Editorial lead for standalone publications. Produced in-depth travel features, multimedia assets, and GIS-driven maps for South Africa's premier travel journal. Managed digital content streams and hosted photography workshops, subsequently continuing as a freelancer until 2022.
Education
2009
BPhil in Journalism
Stellenbosch University
A selective, intensive one-year postgraduate journalism programme covering magazine, newspaper, broadcast and online journalism. Selected as one of approximately 20–25 students from hundreds of applicants. Served as Photo Editor of Lip, the university’s annual publication.
2003 – 2009
BA Humanities – Geography & History
Stellenbosch University
Completed a Bachelor of Arts degree with Geography and History as majors, including Ancient Cultures as an additional major, with minors in Political Science, English and Information Skills. Gained practical experience in journalism, GIS, research, publishing and student media, including serving as a first-year reporter for Die Matie student newspaper and Photo Editor of Lip. Also served as editor of the Piekeman residence annual and as a Research Assistant on a joint Stellenbosch University and Cape Town Routes Unlimited project.
Technical & Creative Skills
Photography
Writing
Digital Media
Full-frame digital cinematography and editorial photography with a focus on technical precision and creative vision.
Strategic narrative development and technical copywriting designed to transform complex ideas into engaging digital experiences.
Expertise in digital transformation and the integration of creative storytelling with technical media production workflows.
Post-Production
UI/UX Design
Content Strategy
Advanced editing and color grading using industry-standard software to ensure technical excellence in every digital project.
Designing intuitive and visually sophisticated user interfaces that bridge the gap between technical functionality and creative appeal.
Strategic planning and implementation of media teams' digital transformation initiatives to deliver high-impact results.